Story
The Hali Story
From generations, for generations.
For over four decades, Hali has woven quality, comfort and style into Australian homes. It all began in 1979 when Ian Swart, inspired by the beauty and artistry of handmade textiles, founded Hali. From a single rug shop in South Yarra, Hali grew and flourished, soon establishing retail stores across the country within just 15 years. Today, Hali remains 100% family-owned and operated, with Ian's children Dan and Rebecca proudly at the helm, as fourth-generation of their family in the rug industry.
Timeline
1936
Our great grandfather Isadore in Bombay, the original Carpet Dealer in the family!
1975
Papa Louie's Rug Shop.
1978
Ian's first rug shop.
1979
The original Hali store in High St, Armadale, VIC.
1979
Buying trip in India.
1982
Ian at the inaugural Indian Carpet Fair. He's had his finger on the pulse since the very beginning!
1983
Becky growing up surrounded by rugs.
1985
Hali stand at the first Australian DesignX Fair.
1987
A throwback to Hali's founder, Ian with his kids Becky and Dan, now Hali's directors.
1991
Dan's first rug delivery
1993
Becky's second trip to India.
1997
Dan's first trip to India.
2017
Hali has always been 100% family owned and operated with family values being at the core of everything we do!
2021
We're proud of our history, but we're not stuck in the past.
2023
Dan & Becky at photoshoot.
Our Core Values
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1
The Hali Family - We are a family business. Everyone at Hali treats each other with the same respect they would members of their own family.
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2
World’s Best Customer Service - We go above and beyond for our clients by nurturing relationships to make their experience as easy as we possibly can. They invite us into their homes, and we help them transform their spaces. It's the best customer service in the industry.
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3
Lead The Industry - At the forefront of everything we do is a deep love for beautiful handmade rugs. We travel the world sourcing the pieces that inspire us.
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4
Honesty And Integrity – We disprove the stereotypes of our industry and are transparent in our communication.
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5
Social Responsibility - We work with like-minded makers and suppliers, only sourcing rugs that are ethically made and without child labour. In advancing this cause, we take responsibility for our actions, protecting the people and places in which we operate. Undertaking this mindset ensures the longevity of the industry and is the right thing to do by our artisans.
How Our Rugs are Sourced
Watch the journey of a rug from it's humble beginnings as wool in India, all the way to the Hali showrooms.
